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Posts tagged list building
How and why to build an email list
Sep 25th
If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Everything else is irrelevant.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.
Having a quality inducement won’t automatically make your squeeze page a success, though. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. That will involve closely following three important guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. You’ll also be able to put your message in front of subscribers repeatedly.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. The money really is in the list!
Email List Building Strategies
Jul 30th
Honestly, everyone making money online has an email list. It’s the one thing above all else that matters most. After it’s built, it’s yours to use any time you want. It’s like a renewable resource that allows you to make money on demand.
So, how do you build a list?
Here are the three components of list building:
- The Squeeze Page
- Your Bribe
- The Thank You Page
The Squeeze Page – Your opt-in page is the page you send visitors to to build your list. It’s the page where you ask them for their email address. So, obviously it has to be well designed. It’s also got to be free from distractions. You’ve also got to make a strong “close”.
Failure to include a great “call to action” will result in failure. This “close” tells your visitors what you want them to do. Without this your opt-in rate will plummet. It’s strange, but if you don’t tell people what to do, they won’t do it.
One way to really spice up your squeeze page is to make it a video squeeze page. This will grab your visitors attention and keep it. Plus it give you a chance to tell them to opt in multiple times. And after the video, you can make it just say “fill in the form now”.
If you don’t know how to make video, don’t worry. Hiring out-sourced help to do it for you only costs $150 – $250. Or you can get email list tools that give you squeeze page templates.
The Incentive – Next, you’ve got to figure out what your bribe is. People won’t give you their email for nothing. Nobody likes spam, so most people guard their email closely. So you have to give them a good reason to do it.
The only way to make this work is to provide real value. That means you make it something people would actually want to receive. And can benefit from. For example:
- A free report
- A piece of software
- Training videos
- A multi-part email series
It all boils down to content. And make it both helpful and informative. And of course it has to be free. If you make it good enough, they will give you their email in exchange.
If you’re worried about creating this content, don’t be. Here again, you can hire freelancers to create this for you. Simply tell them what the topic is and they can write the content. For example, you could have them write a 5-part email course. Each email will cost between $20 and $25. So, you’ll get the whole series written for under $150.
There are also list building products that include the follow up email series. Two things to keep in mind when writing (or buying) and email training series. First of all it has to give the subscriber what you promised – valuable information. And second, it needs to make you money. Mixing some affiliate products into your email series is a great way to do this. This is such a simple solution because you don’t have to create the product. And you can earn some commissions immediately from your emails.
Your Confirmation Page – The “thank you” page is the final piece of the puzzle. After subscribing to your list, your visitor is redirected to this page. A great thing to do here is provide some immediate value. Then they feel good about giving you their email address. It also helps to build the relationship. It also makes them more likely to open your emails.
You can use a “done for you” email marketing system. Or you can go the DIY route. And do your own writing for this content. Or pay a freelancer to write the content for you.
Summary
It doesn’t matter if you do all of this yourself. Or hire someone else to do it for you. Or if you get a ready-done package. The key is to start building your list. Once you’ve got it built. You’ve got a license to print money!
