Internet Marketing

Traffic Generation Tips

Jul 22nd

Posted by presellpro in Internet Marketing

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If you’ve got traffic coming to your site, you’re 99% there. Obviously, this assumes you actually have a reason for wanting this traffic. After getting the traffic you just need to convert it into subscribers and customers . . . but that’s the easy part. The most crucial aspect of this process is getting the visitors to your site.

Let’s talk about how to generate traffic…

Here are a few of the most popular way to get traffic to your site – for free:

  • Web 2.0 Methods
  • Article Marketing
  • Video Marketing

OK, so how do they work?

Web 2.0 Sites

The term “Web 2.0″ is associated with websites that facilitate interactive information sharing and collaboration in a social media setting. What this means for you is that you can join into the community and add your own content. Because these sites get so much traffic, Google and the other search engines treat these sites with greater importance in their algorithms. And that’s important to you because it means that Google and the other search engines treat links from these sites as more meaningful than links from other sites. So, if you place links to your own site inside your content, you get a search engine ranking benefit from those links. The direct traffic from the Web 2.0 sites themselves is only part of the benefit. There are many more web 2.0 traffic tactics we don’t have time to get into here, but this will get you started.

Article Websites

Article marketing really builds on the Web 2.0 concept. This is because article websites are really web 2.0 site. In typical web 2.0 fashion, article sites rely on user-generated content (i.e. your articles). Just as with the other web 2.0 sites, having your content included gives you immediate traffic and search engine ranking. And in addition to this, other users can take your article and place it on their own website. And along with your article, they have to include your author information and a link back to you – so you get more free traffic and SEO benefits. In order to get the most free traffic make sure you:

  • Do your keyword research
  • Write your article for the keywords you’ve chosen
  • Be sure to link to your site on the keywords you’ve chosen. Do this inside the article itself and in your author’s bio.

Video Marketing

Our discussion would not be complete without talking about video. Here to we’re really looking at a web 2.0 sub-category. So, just like article marketing, video marketing enables you to add content to authority sites. And in addition to this, because Google and the others love video so much, you can get listed for highly competitive keywords much more easily.

Here are just a few video marketing tips:

  • Get a YouTube account
  • When people view your videos, you want them to visit your site, so turn all the other modules in your profile off
  • Use the tags in your profile to enter the keywords you want to rank for
  • Include a link to your main site in your profile
  • Upload at least 1 video
  • In the title, the description and the tags for each video, include your main keywords

Summary:

If you want to get traffic to your site, then follow the advice in this article.

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Membership Niche Selection Tips

Jul 21st

Posted by presellpro in Internet Marketing

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This article explains how to select a profitable niche for your membership business.

First – Look for Fanatics

The first step in developing a profitable membership business is to find a market with fanatics in it. Simply put, a fanatic is someone who’s willing to spend time and more importantly money on a topic they are interested in. Now that we know what we’re looking for, let’s talk about how to find them…

  • Look at magazine racks. This is an often overlooked, yet extremely simple way to find niches that people are interested in. It’s becoming increasingly difficult to run a print magazine. So if you see one on the shelves you know they are making money, which means that there are enough people interested in what they’re saying to make it profitable. That doesn’t mean definitely that it will make a good membership business, but it’s a good starting point.
  • Watch and listen for fanatics in your daily life. Pay attention to conversations, social events, TV, restaurants, public places to see what people are talking about. If people are talking about something, they probably want to know more about it. And that may also mean they’re willing to pay money to learn more about it.
  • Conventions, clubs, and organizations. Once again, if there are enough people interested in a topic to create a club or organization, then there are enough people to build a membership business around it. Likewise, if there are enough people to hold a convention, there are definitely enough people to fill your membership website.
  • And of course there are all the things you have an interest in, too! There’s a good chance that others are interested in these things, as well. The icing on the cake here is that you get to build a business doing something you love.
  • Another fantastic way to discover what people are interest in is Google Trends. This service shows you the current most popular search terms. The reason people are searching Google for info on these topics is because they are interested. And the fact that it’s made it into Google Trends tells you LOTS of people are interested. Building a membership business around things people are actively searching for is a great way to ensure your success.

    • Step 2 – Determine the financial feasibility

    After selecting a possible niche to build your membership site around, the next step is to find out if it’s a profitable niche to be in. The quickest way to find out is to determine if others are profiting in your potential niche.

    Here’s how to determine if you can make money in your chosen niche

    • Find out if there are blogs or forums related to it. Just search Google for “YourNiche blog” & “YourNiche forum” and see what comes up. This means there is a large group of people already assembled for you to market to.
    • Check Amazon, eBay and Google Shopping to find out if others are making and selling products in your niche. It’s a good sign if there are because it tells you people are making money here.
    • Look at Google Adwords for the same ads are running over time. If people are running the same ad over time it means they are making money in the niche. They would not continue to spend money on the ads if there were not making a return from them.

      • Finally – Figure out your barrier to entry

      OK, so you found a hot topic and you know other people are making money on it. Will you be able to get involved and do the same? How do you gauge the ease of entry?

    • Figure out what kinds of products people are interested in. If it’s mostly physical products, coaching and live seminars, then it will be harder to break into this niche. Membership websites based on information are the easiest to start and maintain.
    • The last thing you want is a marketing filled with tons of competitors. A few means it’s a profitable niche, but too many means you won’t be able to take a piece of it.
    • Size vs. Competition. Some competition is good. It means that this is a profitable market. And as long as the size of the market is large enough to support the competition, you’re fine.
    • How quickly do people in this market make buying decisions and are the ready to buy? Every market is different. Sometimes people are looking for information and are ready to pay for it right now. And sometimes it takes weeks, months or even years for them to make the decision to purchase.

      • Putting it all together

      So far, we’ve talked about exactly what it takes to pick a great niche: One with a hungry crowd of fanatics, who are ready to spend money on information about their topic. And you’ve determined your barrier to entry is small enough to give it a go. If you’ve done your homework, your business will be a success because you already know your market is a profitable one with room for you. Learning how to run a membership website is a topic for another article…

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      Affiliate Marketing Secrets

      Jul 20th

      Posted by presellpro in Internet Marketing

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      Winning Affiliate Marketing Strategies

      Affiliate marketing is by far the fastest way to get started earning a living online. This is when you refer traffic to someone else’s product sales page, they do all the hard work of making the sale and supporting the customer, and you get a percentage of the sale price as your commission, which for digital products can be 50% of more.

      These are a some of the benefits

      1. You’re able to start instantly without having to make a product, write a sales letter, develop a website, create marketing materials, get a merchant account, or provide support
      2. There’s no time required on your part because the product owner does all the hard work of support, maintenance and billing.
      3. Your efforts are risk-free. You know that the visitors you send will result in commissions for you because the product owner has already made sure the product sells.

        4. There’s no denying that these benefits make affiliate marketing the best thing going!

        There is one major drawback…

        After all your hard work of generating traffic to the sales page, you will never see any of those visitors again. Most of them will not buy on their first visit, which means you’re losing over 90% of the traffic right off the top. That’s fine for the product owner because she can sell to them again and again, but you can’t.

        Is there are way around this?

        What you need to do is capture the contact info of your visitors before sending them to the product website. By getting their contact info, you can follow up increase your odds of making the sale by sending them back to the product owner’s website multiple times. And if you’re a super star affiliate, you’ll provide high-quality content before sending them to the product website.

        Here’s what these affiliate marketing strategies will do for you:

        1. Owning a list of potential buyers gives you the ability to market additional products at the push of a button.
        2. You’re generating good will by giving them high-quality content. This way, they are much more likely to make a purchase when you send them to the sales page.

          3. In order to set a system like this up, you will need the following affiliate marketing tools:

          1. A squeeze page, and even better a Video squeeze page.
          2. One or more content-rich “warm up” pages
          3. An email series with at least 5 high-quality content emails

            4. You’ll use the squeeze page as the place to send your visitors instead of using the product website. This page is where you collect your visitors’ contact info and add them to your autoresponder, which in turn starts sending them the multi-part email series. Then it redirects them to your content pages after they subscribe to your email series.

            The content pages provide valuable information for your visitors and make them more receptive to the sales message that you’ll link to from inside the content. While they’re reading the content you’ve provided, your email system is already following up with them to send them back to the product website again and again.

            All of this together increases your chances of making the sale by up to 500% so it’s well worth the effort of setting it up. And once it’s set up, it runs automatically – you just send visitors to the squeeze page, instead of the product website.

            If you don’t have the time or expertise to set it all up yourself, you can use something like Affiliate Silver Bullet. Services like this design the enter system (the video, the video squeeze page, the email series, the content pages, etc). On the plus side, you’ll save a ton of time and money vs. trying to build this yourself. Plus you can get started instantly. The downside is that other people will be using the same affiliate tools as you. But the internet is pretty big, so this isn’t much of a concern.

            Another way to accomplish this is to hire “outsourcers” through a website like Elance to build and put your system together for you. The important thing is that you start using affiliate tools like the ones described here right now! Otherwise, you’re wasting your time and money.

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