We Pull Niche's To Pieces
Archive for September, 2010
How and why to build an email list
Sep 25th
If you’ve heard it once, you’ve heard it a million times. The big money is in online list building. List building is one of the most effective ways to generate online home based business success. You can’t afford to ignore this powerful approach.
Why it works
Most people won’t open their wallets after seeing a marketing message only once. Putting a message in front of an individual on multiple occasions is more likely to result in a sale. You have the chance to share your messages repeatedly with those who are a part of your list.
People are also more likely to buy from those with whom the feel a trusting connection. You can use emails to your list to forge a personal connection. Making those connections will boost your trustworthiness, encouraging additional sales.
How to do it
Internet marketing is a proven winning home based business for women or men when you implement a simple squeeze page. A squeeze page exists to do one thing and one thing only. It should persuade the reader to become part of your list. Everything else is irrelevant.
Most of the time, people encourage sign ups by offering a free gift to new subscribers. This is a proven strategy that you can use to spur the success of your business.
Having a quality inducement won’t automatically make your squeeze page a success, though. It’s also critical to put together a squeeze page in the right manner. We know that specific squeeze page techniques generate optimal results. You should adopt those winning strategies. That will involve closely following three important guidelines.
Squeeze page basics
Initially, there should be no outgoing links on your squeeze page. You want your squeeze page to inspire sign ups, not to provide guests with an avenue to move on to other sites or pages.
Additionally, your squeeze page should have a concise, strong message. You want people to take advantage of your inducement and to become a subscriber, not to complicate the situation. Don’t forget that your squeeze page only has one purpose – to build a list. Every word on the page should serve that function.
Finally, you should handle the sign up procedure as if it’s a sale – you should work to close the transaction. Thus, your squeeze page’s sign up form needs to include an extremely strong call to action. Make it clear to readers that they’ll benefit from the simple, free act of filling out your subscriber form.
Summary
If you follow those three recommendations and offer an attractive freebie, you’ll be well on your way to building a list. That will give you the opportunity to develop an effective relationship with prospects. You’ll also be able to put your message in front of subscribers repeatedly.
You will take your Internet marketing efforts to the next level if you learn how to build an email list. The best marketers in the business rely on list building for a reason. The money really is in the list!
Get indexed, get ranked, get traffic
Sep 7th
There is no doubt that website traffic is critical to your business success. And free traffic beats everything else. Where does free traffic come from? Google and other search engines.
How does Google give out free traffic?
You’ve experienced this process a lot of times. You load up Google or another search engine. Enter in a word or phrase you want to research. Then you click on one of the pages that in displayed. Turns out that the website you visit just got free traffic from the search engine. So the real question is how you get that free traffic.
Most people only click results from the first couple pages. In fact, the first page of results receives almost all the free traffic. And believe it or not, the first 3 results receive over 70% of the traffic.
This means that to get any real traffic you need to be on the first page in Google. To do that, you need to be “ranked” in Google’s Top 10 results. And this bring us to…
What is SEO?
Search Engine Optimization means that Google thinks your site matches what people are typing into their search box. The formula Google uses to determine this is known only by Google. But there are several things that we know for sure.
Getting indexed
Before you can get ranked, Google has to first know your site exists. This is known as being “indexed.” This is when Google looks at your site and take notes about it, which are stored in their database.
To get indexed, you have to help Google find your site. Links from other sites are the easiest way to accomplish this. Google will actually follow the links on sites it already has indexed to find new sites and index them.
Twitter and Facebook updates are great places to put links to your site. Because these sites are indexed multiple times every day. And follows new links it finds immediately.
Gaining ranking
Once you have been indexed, you will start working on increasing your rank. Due to the massive size of the Google database – literally billions of pages – just getting indexed doesn’t do much for you.
Here’s what’s important in ranking:
- Content
- Links
- Activity
SEO content
This is also called on-page SEO. You need to make sure your content matches the search terms you’re going after. Obviously, the article you’re reading now is about search engine optimization. Google knows that not just because the words search engine optimization show up. Another reason is because there are related words, like website traffic, too.
You also need to make sure the title tags, outbound links and the domain itself match the topic of the page. Each of these plays a roles in Google determination about your site.
Link strategy
Next, you need to pay attention to the links to and from your site. The links coming in and the links going out are included in this. You want to make sure you have more inbound links than outbound links. The more inbound links you have the better your ranking will be.
A very easy way to get a lot of links to your site is through article marketing. To accomplish this you start by writing an article that targets the keywords you’re after. You have to also write several different versions of your articles. Because you’re going to post a unique copy of it to lots of different websites. And quantity is the key here – so do lots and lots.
Make your site active
Finally, we know that Google gives you credit for the activity on your site. A page that was created 3 years ago and hasn’t been touched since won’t rank well. Google expects you to be updating your site regularly. One way to keep adding new content it through RSS feeds.
Comments from other people on your page are another fantastic way to keep your content updated. This means you need to get real live people to your site, as well. One simple method for doing this is to use forums.
Set up forum profiles with the ones related to your website. Then become active in the forum. And link back to yourself in your signature file. This generates even more links back to your site. And it gets people to visit the site you link to.
Conclusion
Each step listed above is critical. But let’s face it, writing multiple versions of the same article. Creating profiles on a ton of forums. And posting your articles and comments takes a lot of time. And the bad news is that you probably won’t do it.
Fortunately, you can get rank builder software to do all the grunt work for you. So my best advice is to automate as much of this as you can. This way you’ll actually do it. And if you don’t do it, you simply will not ever get free traffic from Google.
