We Pull Niche's To Pieces
Archive for August, 2010
Affiliate Marketing Revised
Aug 21st
OK, forget everything you know about affiliate marketing. The tactics of the past few years just don’t work anymore. You need to adapt and change or perish.
The promise
You’ve probably heard how easy it is to start an affiliate business. Well, that’s true . . . to a point It’s far easier that developing, selling and supporting your own product. But “easier” doesn’t mean “easy”.
The bad news…
And to make matters worse, you’ve taught to do it the hard way. You’ve been told to find quality products. Next to look for easy keywords to target. Then buy some keyword ads that send traffic to the product. And sit back and collect the profits. But it doesn’t work.
Don’t bother with keywords
There was a time when this worked. But keywords are too expensive now. It’s time for a paradigm shift.
A better way
There’s still hope. Here’s a new method that works!
- Start using CPA marketing
- Utilize demographics data
- Do image ad marketing
Start using CPA marketing
CPA stands for Cost Per Action. It’s so much easier than promoting products. Because your visitor doesn’t have to buy anything. Your commission is generated when they complete an “action”. Like completing a survey. Which is much easier than getting them to buy something.
Utilize demographics data
You’re not even going to use keywords (explained below.) So spend your time doing demographics research. First you select your CPA offer. Next, you go to Quantcast.com. And research what kinds of people will be interested.
Do image ad marketing
So you know what your promoting and you know who will be interested. You can target these exact demographics on display networks. Using image ads. No keywords required. The biggest advantage is price. Image ad clicks are much cheaper.
Summary
This is truly a quick cash concept. Because you can start CPA marketing for free. Image ads are cheap. You can use demographics to target your ideal prospect. And you get paid for having them take a simple action.
7 reasons why you MUST have your own info product
Aug 6th
Consider this: What is the number one reason people get online everyday? You probably already guessed that it’s to find information. Google alone serves up 400 million searches per day! Why should you care? It means that you have a massive opportunity to give people exactly what they’re looking for – information. And to earn some cash for doing it!
Info marketing 101
First, understand that this is the simplest kind of business there is. You create a product that provides information. And other people buy this product to get the info. Sounds simple enough, right?
But how does it all work?
You’ve got the basic concept – exchange info for money. However, to succeed you’ve got to provide information people want. So the key is to figure out what people want. How do figure that out?
One very simple method is to do a little research. Head over to ask.com or Yahoo! answers and look at the questions being asked there. You want to find something a lot of people are asking about. For things that are causing people discomfort. Then just give them the answer in your ebook.
Think about this:
If you’re worried about how to write and ebook. Consider this: An info product is just a bunch of articles strung together. So instead of sitting down to write the whole thing. Just write some articles for your blog. And when you’ve got a few finished, flesh them out, add to them and combine them into a single ebook.
Why info products? Funny you should ask . . . Here are 7 reasons for you:
1. Simplicity and ease
Once it’s built it runs pretty much on it’s own. There is almost no support. Which means there nothing for you to actually *do*. You’re building a completely automated business.
You don’t have any inventory. There’s nothing to ship. Your business is 100% digital.
2. Repurposing
After you’ve created a few ebooks. You can just combine them into a more expensive product. It’s very easy to package multiple ebooks together as one new one. Then you can sell it for a lot more. There’s greater perceived value in a single big course. Versus multiple smaller ones.
3. Resale rights
When you own the product, you can sell resell rights to it. This is a very popular topic right now, because most people simply don’t have the time, money and effort it takes to create their own products. And what’s more you can charge double, even triple your selling price for resell rights!
4. Leverage
Leverage your ebook by using the content in different ways. Use part of it to make an autoresponder series. And build your list with it. A list is it’s own reward!
5. More leverage
Don’t stop there . . . break it into several smaller reports. These reports can then become lead generators for your ebook. You can make these low cost or even free. And you’re creating targeted leads for your main product all along. And if you’re really clever, you’ll let your affiliate use these reports as marketing tools. Affiliate, you say? Yes!
6. Affiliates
This one is huge. When you own your own products. Other people can become your affiliates. Imagine having 100′s or 1000′s of other people promoting your products. You’ve got to have your own products to have affiliates.
7. Joint Ventures
I’ve saved the best for last. Joint ventures are the biggest short cut to success known to man. So, I’d say this is the most important reason to have you own products. Without your own products, you can’t do JVs.
Summary
If you can’t see the power of info product marketing, then you’ve probably been sleeping. You are the master of your destiny. Because it’s your business and you control it. So, don’t waste any more time:
- Head over to Yahoo! answers
- See what people are asking about
- Write about the answers
Don’t make info product creation any more complicated than that. And in no time you’ll have an info product ready to go.
Using Web Audio for Success
Aug 4th
It would be hard to argue against the fact that adding audio to a website increases your overall results. If you don’t have audio in your arsenal, you’re missing out. Adding it raises your opt-in conversions. Audio increases sales.
Why does it work?
It’s simple. The web is mostly silent. Audio adds a human quality to your site. And adds the feel of a real live person. In short, it makes your site come alive. And this aliveness creates more interaction with your visitors.
Some more benefits
There are actually two profit boosts from using audio. You will close more sales. Secondly, you will not have to spend as much to make the sales. Instead of having to pay a professional to write you a great sales letter. Simply record an audio message yourself. Your visitors will respond better to a heart-felt message from you than some fancy copywriting.
You’ll get more subscribers, too. Most people need to be led by the hand. Just add a short audio message saying: Enter your email address in the form. Just this one simple thing will boost opt-ins up to 315%!
How to use website audio
Add a welcome to my site message on your main page. Most people abandon a website within just a few seconds. Grabbing their attention like this helps you keep them on your site.
Step-by-step instructions. It’s the same as when you use audio to increase your subscribers. Use an audio message to lead your visitors through a process. Use this to lead them through the ordering process, as well.
Get testimonials for your services and products. Written testimonials are good. But what’s even better are audio testimonials. It’s much hard to fake an audio testimonial. Using audio makes it much more believable. Which boosts your sales for sure.
Here’s a bonus tip
What about creating an entire product using audio? You’ll be able to produce audio products faster than any other kind. And it still has a high perceived value. Podcasts are still popular, so this is a great format. Plus you can get them transcribed cheap. This is the easiest way to “write” an eBook!
Is adding audio hard?
It’s not hard at all. There are quite a few audio streaming software programs out there. There’s no knowledge required on your part. The software creates the audio button code for you. You just copy and paste into your website. So don’t let this stop you.
In closing
Here’s a recap of the benefits. Putting streaming audio on your site will boost all your results. You’ll enjoy more customer sales. You’ll get more subscribers. And don’t forget that you can easily create sales pages and products in a flash. No many people are doing this. But you’ll save a lot of time and money. Start using it today and you’ll be glad you did.
Sneaky Affiliate Tricks
Aug 1st
It is extremely difficult to get started in affiliate marketing. This is because there are already a lot of people doing it. The challenge is to try and outdo other affiliates and think of ways to do a better job promoting. There’s also a lot of information out there about how to do affiliate marketing, so it can be confusing. But here’s one tip that almost no one is talking about.
Marketing with video
The power of video is undeniable. The reason it’s so pervasive is because everyone loves it. It’s so much easier to keep people’s attention with video. So why wouldn’t you use it in your affiliate business?
Here are a few ideas for creating affiliate videos:
- Do a testimonial video
- Do a video walk-through
- Do an ordering video
- Sneak peak
Testimonials
This one is super simple. Just turn on your web cam and talk. Don’t worry about quality. Just seeing another real person endorsing a product helps your viewers decide to buy. In truth, mistakes and mess-ups just make it more believable. You really can just click record and start talking. Use one of the other ideas if you’re feeling shy.
Do a video walk-through
This one is a little more subtle. You’re taking the role of teacher and showing how to use the product. And seeing it being used is a great way to make people want to buy it. If it’s useful, then what you’re teaching just makes people want it. So pick some really helpful aspect of the product and show how to use that.
Record the order process
This could be the most powerful method of all. Record a video of yourself actually buying the product. Nothing inspires your viewers to buy like watching you do it. In the first place it acts as social proof. People will feel more comfortable buying after seeing you do it. Second, it builds trust. Your advice is easier to trust if they can see you’re doing what you tell them to do. And don’t forget about the need to “keep up with the Joneses”. It’s simple – you have it. Now they want it. You can add some extra punch to this by ending with: If you want to see the inside, you’ll have to order it yourself.
Do a preview video
This is a great way to build value. What you do is record a tour of the back end. And show them everything they get by ordering. This one also helps to remove the skepticism. Once they’ve seen the back-end, they know it’s real.
Anyone can do it!
No special skills are required. There are simple software programs that make it easy to create videos. All the work is done by the program. So there’s no need to even think about the technical side. Remain focused on the benefits:
- Increase sales You will increase your affiliate sales when you start using videos. People love video, so please use them.
- Less refunds Less of your commissions will be clawed back, too. Now they know what they get before they purchase. So they’ll be less likely to refund.
- Rise above the competition! Adding video is so simple. But pretty much no one does it. So, you’ll be way ahead of the crowd.
Take your affiliate promotions to a higher level and getting started with this now. The bottom line is that if you’re not using video, you’re losing money.
